Candy Lovers = Candy Friends

My name is Tracy. People around here call me the "Candy Lady".

I am the founder and owner of Life Is Sweet Candy Store since 2006.

Remember penny candy? Going to the store with a quarter and getting to pick out your candy? When you consider thinking about that - do you have fun memories about candy? For me, those childhood memories are imprinted on my soul. They are a part who I am. And probably why I own a candy store!

jars filled with bulk candy

My backstory...

I grew up on Long Island. Yup! I'm a New Yorker! 😊 I spent a lot of time at my grandparents - where we had dessert every night. And when we vacationed in Lake George, the only place we spent money was at the candy store. And we would each get to pick what we wanted. It was so special. Because everyone likes what they like right? Childhood was sweet!

So, how did a New Yorker wind up in New Hampshire?

In 2001, my family experienced the 9/11 attacks like so many others. My husband was a survivor of that terrible day. That day changed our lives forever. We moved to New Hampshire in 2003, to escape New York. The country life was quieter, but...

 Picture of Tracy and her three children.

Then something happened...

In Fall 2006, after 8 years of homeschooling, my children decided to attend school. Simultaneously, my husband had health issues due to 9/11. Life was serving up a cart full of lemons 🍋, I cried a little and then I decided to make lemonade 🥛.

Sometimes life serves up change.

In January 2007, Life Is Sweet opened. It became my sweet haven.

Really!! It is a place that is pure fun. Where everyone can find something they like - we are 5 stores in 1.

The shop has grown and learned so much over the past 15 years. My little candy store has grown and survived and thrived... and in 2020 we went online! Yay! What a year, right?...

Life Is Sweet is a happy business.

We make people smile every day. It is awesome! We have been a "helper" for important occasions, milestones, celebrations, holidays, vacations, and even gender reveals!

🎈Through the generations and the happy times and memories... Sweets and treats connect us all. 🎈

But I'm getting ahead of myself…

Outside photo of Life Is Sweet candy store

I want to know more about you! Did you have a special place that you went to when you were a kid for candy or treats? Is there a special sweet that you got in your stocking at Christmas? Or something you ate only on vacation?

I would love to hear about it! I hope I made you smile.

Hi replay and let me know your childhood candy memories.

Talk soon, Hope you have a sweet day!

Tracy 🍭

"The Candy Lady"


1 comment


  • Greg Curlis

    Hello I wanted to tell you that I had some of the mixed Gummies in a bundle you sent me and they are delicious and very good price to thank you for having a great store. I hope you continue to prosper. Have a great day ☺️