Everyday Gets A Little Sweeter!

When I started Life Is Sweet, my life was a mess. But when life handed me lemons, I decided to make lemonade!

I had a dream of creating a happy place for myself and to share with others. My little candy store had to work! I just kept reminding myself... Life Is Sweet. Life is Sweet. Life is Sweet.

When you start a business, the odds are stacked against you. Did you know 96% fail? But I knew I could do it. My children grew up in this candy store. They learned to count change and serve customers. They were my first employees! I even fired a few of them. 😀

We have learned, struggled and persevered together as a Life is Sweet family. Even through a pandemic.

Life Is Sweet is still here and we are growing!

It's been 15 years, and it's still super fun to be in this happy retail game.

My children are all grown up and I am now a Grammy. This is Eli Noah.

Picture of Tracy's grandson walking towards her.

In 2020, right before Covid, I brought in a partner, named Shannon, who has three children. They are the next generation of kids growing up in the candy store. 😀

Photo of Shannon, her husband and three kids on the beach.

It is so good knowing your business means so much to people.

We share #candylove every day. We continue to find new ways to connect families with sweets and candy. And we are only going to get better at it! That's because we spend a lot of time listening and learning from our customers - our amazing "candy family". That means you!

Pretty cool, right? :)

Please know that you mean a lot to us here at Life Is Sweet. Thank you for allowing us to get to know you, and for taking the time to learn a little bit about our business. And know that we stand behind every purchase and shipment, no matter what. It's our Life is Sweet pledge.

Shannon and I would love to hear from you. 

Tell us what made you open our emails. What made you join the birthday club. What we are missing, and what you want more of. We are only here becasue of you. And we want to serve you the best that we can. 

So tell us! We answer every email personally - because you matter!

Let's talk again soon,

Sweetest regards!


"The Candy Lady"


  • Allison

    Please take me off this mailing list. I can find all this “old fashioned “ candy at Big Lots. Thanks

  • Karen Spurlin

    Good morning Miss Tracy and Miss Shannon,

    I really enjoyed reading the story of how everything began for you! I’m glad that it is turning out to be such a success!

    Karen Spurlin

  • Kewana Allen

    Hi I’m doing a 60 th birthday bash for my mom April 9 how much u charge for your candy call me 985422-1500