It's His Magical Birthday!
Harry Potter Week Returns for Year 16
For 16 years, Life Is Sweet has celebrated his birthday the only way we know how — with candy, Butterbeer, and a whole lot of magic. This year, every location transforms into its own Hogwarts house, every doorway becomes Platform 9¾, and every customer gets a free ticket to Hogwarts and a free Sorting at every location.
Ambition. Resourcefulness. Determination.
Wisdom. Wit. Curiosity.
Courage. Bravery. Nerve.
Loyalty. Kindness. Hard Work.
Our Birthday Headquarters.
Visit each house across Charlotte for special house activities, sip Butterbeer at every location Friday & Saturday, and swing by at 3pm Friday for free cupcakes — while supplies last.
Get the Life Is Sweet VIP Wallet Card
coming soon
Scan the code in-store for instant birthday rewards, a free-candy punch card, and a surprise every month — right on your phone. No app to download.
Get Your VIP Wallet Card| When | What's Happening |
|---|---|
| Now – Jul 28 | Countdown begins — follow along as we reveal which house each store becomes |
| Jul 29 – Aug 2 | Harry Potter Week — visit each house (location) across Charlotte, free ticket to Hogwarts & free Sorting at every stop, special house activities |
| Jul 31 – Aug 1 | Butterbeer at every location, Friday & Saturday |
| Jul 31, 3pm | Free cupcakes at every location — while supplies last |
| Aug 2 | Grand Finale — last chance for event treats, best-costume shoutouts, event recap |